Category: Design & Everyday Life

Typography shapes how we find and understand information. A restaurant menu, a street sign and a book page each ask readers to do something different. Looking at their letters in context helps explain why a typeface can work well in one setting and poorly in another.

A kettle, chair or door handle can introduce the central questions of design: who will use it, in what setting and with which limitations? Ordinary objects offer direct evidence because we can observe how they behave during familiar tasks.